Hope students have just finished their semester final exams and papers, so now those who will be participating in our new summer exchange program with Hanze University can begin the pre-program assignment. Hanze requires each student to prepare an economic and cultural profile of the Netherlands before participating in their "Doing Business in Europe" program. Students were sent instructions about the type of information to be covered in these profiles (described in another post). Additionally, they each need to select one of four possible new products, around which marketing project teams will be formed during the program. This year's projects: electric cars, Google glasses, SK energy shots, or smart watches. The cultural and economic profiles are to be developed with the chosen product in mind since these will be used in the market entry plans developed during the program.